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Venue: The Warfield (San Francisco)
Event: xxxxxxxxxx
Description
Our client has held an event in The Warfield (San Francisco) venue. They sold their tickets through the venue's recommended ticketing company (axs.com).
Our analytics team created this case study based on their sales experience using axs.com that compares selling the same event on axs and Ticketor.
Using Ticketor, client could have raised their ticket price from $25 to $35 without affecting buyers just by reducing their ticketing cost. It would have resulted in up to $27,562 extra revenue while providing much better user experience.
Tickets sold on axs.com
Screenshot of the sales page on axs.com
| Event: |
xxxxxxxxxx |
| Venue: |
The Warfield (San Francisco) |
| Selling Website: |
ticketmaster then redirect to axs |
| Face Price: |
$25 |
| Buyer fees: |
$9.5 - $15.5 (Avg: 12.5) (Based on delivery method) |
| Organizer fee: |
5% |
| Venue Capacity: |
2250 |
| Total ticketing cost (Apr.): |
$30,937 (36%) |
| User Experience: |
- Redirect from the band's website to ticketmaster and the to axs.com with 3 different designs
- 7 step to complete the purchase
- Filled CAPTCHA
- Rushed check out (5 min.)
- Paid $9.5 to $15.5 extra
|
Same event when sold on Ticketor
| Event: |
xxxxxxxxxx |
| Venue: |
The Warfield (San Francisco) |
| Selling Website: |
Your website/domain name |
| Face Price: |
$25 |
| Buyer fees: |
$1.5 Including credit card processing fees and Assuming you transfer all fees to the buyer |
| Organizer fee: |
$0.0 |
| Venue Capacity: |
2250 |
| Total ticketing cost (Apr.): |
$3,375 (6%) |
| Total Saving: |
$27,562 |
| User Experience: |
- Checkout on the band or organizer website with their branding
- No CAPTCHA
- No rushed check out
- Paid only $1.5 extra
|
Client raised their ticket price to $35 without affecting buyers just by reducing their ticketing cost.
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Venue: Crystal Ballroom (Portland - OR)
Event: xxxxxxxxxx
Description
Our client has held an event in Crystal Ballroom (Portland - OR) venue. They sold their tickets through a 3rd party website, etix.com.
Our analytics team created this case study based on their sales experience using etix.com that compares selling the same event on eTix and Ticketor.
Using Ticketor, client could have raised their ticket price from $18 to $21 without affecting buyers (just by reducing their ticketing cost) while providing much better user experience. Moreover client would have get access to the sales fund before the event as the tickets where selling which would have eliminated the need of an investor.
Selling on Ticketor would have also resulted in a mailing list of fans that will save client advertising dollars for future events.
Tickets sold on eTix.com
Screenshot of the sales page on eTix.com
| Event: |
xxxxxxxxxx |
| Venue: |
Crystal Ballroom (Portland - OR) |
| Selling Website: |
eTix.com |
| Face Price: |
$18 |
| Buyer fees: |
$4.75 (Min fee. If there is no delivery fee : $4.5) |
| Organizer fee: |
Unknown (Assuming 0.00) |
| Total ticketing cost (Apr.): |
21% |
| User Experience: |
- Redirect from the organizer's website to etix.com with a totally different design
- No seat selection option
- Filled CAPTCHA
- Rushed check out (5 min.)
- Paid $4.75 extra
|
Same event when sold on Ticketor
| Event: |
xxxxxxxxxx |
| Venue: |
Crystal Ballroom (Portland - OR) |
| Selling Website: |
Your website/domain name |
| Face Price: |
$18 |
| Buyer fees: |
$1.10 Including credit card processing fees and Assuming you transfer all fees to the buyer |
| Organizer fee: |
$0.0 |
| Total ticketing cost (Apr.): |
6% |
| Total Saving/Ticket: |
$3.65 |
| User Experience: |
- Checkout on the band or organizer website with their branding
- No CAPTCHA
- No rushed check out
- Paid only $1.10 in charges
- Seat selection even in round-table venues
|
Client raised their ticket price to $21 without affecting buyers just by reducing their ticketing cost.
